Contact
If you wish to contribute your cases and research please contact:
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Cécile Benedetti
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Partner
The website www.wirkstoff.tv was initially started by the two leading sales houses IP Deutschland and SevenOne Media. Shortly afterwards the two other sales houses of the public broadcaster followed ispired by the idea to join the research studies on one platform and to introduce all facets of the fascinating medium Television.
There are exciting studies included as well as real-life case studies with a wide range of different products in a lot of different sectors. Within three columns, you will find everything you need to know about television ads.
"wirkstoff.tv is the sensible response of a market request to have one platform with a broad selection of studies that prove the effectiveness of TV advertising. We are very happy and proud to support that need and keep on improving the content continuously."
Uschi Durant, Projekt manager of wirkstoff.tv, IP Deutschland
Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five,
GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions. It works with
the
UK
marketing community with a single ambition: to help customers get the best out of television.
Contributors
(in alphabetical order)
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