Estoril Tourism Board

Goal of campaign: Turismo do Estoril's objective is to promote the region as a very attractive sporting tourism destination, focusing on its major attractions such as outdoor opportunities (e.g. golf, sailing, tennis, adventure...)	Strategy: Classical media plan: spots in an outdoor multi-sport environment including tennis, golf, sailing, adventure but also Moto GP (to relay the Estoril GP). A dedicated tailored program: Sport Traveller"Estoril": a travel guide around sport
Methodology: Unspecified	Campaign aim: Build awareness | Improve image
	Target group: Upmarket adults 25-44 (or equivalent)
	Budget: Unspecified
	Sector: Tourism
	Advertising format:Classic spot | Special formats
	Country: Europe
Results: Unspecified

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Download:	Title	Date	Size	File Type
	Estoril Tourism Board	March 2009	155934 kb	pdf

 

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