African Cup of Nation & Egypt



Name of the Advertiser: Egyptian Tourism Authority

Goal of campaign:

As host country for the 2006 CAN, the Egyptian Tourism Authority wanted to :
  • Leverage a major international event c
  • Promote the country's attractions
Strategy:
  • "Classic" media plan: Spot & Sponsorship
  • Brand integration: Dedicated on-air look
  • Egyptian sport event coverage: African Cup of Nations
  • Tailor made program: African Diary
   
Methodology:
Unspecified		 Campaign aim: Build awareness | Product launch | Increase sales
Target group: Upmarket adults 25-44 (or equivalent)
Budget: Unspecified
Sector: Tourism
Advertising format:Classic spot | Sponsoring
Country: Europe
   
Results:

The Egyptian Tourism Authority has been fully integrated on screen with a distinctive African Cup of Nations look and feel. This combined classical & tailor-made campaign delivered massive results, and particularly outperformed amongst upscale Europeans.
Download: Title Date Size File Type
  African Cup of Nation & Egypt March 2009 178437 kb pdf