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Inside Alinghi
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| Goal of campaign: Switzerland’s sailing team, Alinghi wanted to develop its brand through a genuine & entertaining program, on its way to the 32nd America’s Cup in 2007. In the meantime, Alinghi needed to justify and encourage its sponsors investments by offering them exposure guaranties (UBS, Nespresso, Audemars Piguet) |
Strategy: Eurosport builds "Inside Alinghi": a weekly editorial programme, broadcast from May 2005 until the end of the 32nd America's Cup in July 2007. Alinghi and Eurosport worked together on the production and marketing. |
| Methodology: People meter audiences from 7 markets in Europe |
Campaign aim: Build awareness |
| Target group: Upmarket adults 25-44 (or equivalent) | |
| Budget: Unspecified | |
| Sector: Consulting Services | |
| Advertising format:Special formats | |
| Country: Europe | |
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Results:
Each episode is watched by 1,2 million Europeans. The highest-rating episode was seen by 3,3 million Europeans. |
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| Download: | Title | Date | Size | File Type |
| Inside Alinghi | March 2009 | 427821 kb |