Background
TVfocus is here to show you just how effective and creative television can be as an advertising medium. Allow yourself to be informed, inspired, convinced and excited about the power of the advertising medium television.
10 advantages of TV
Here are ten reasons, but there are more! Television offers a wide array of benefits to advertisers and makes it an ideal medium for building and driving a brand. It is an emotional, credible and persuasive medium that delivers measurable return on investment. TV strengthens the performance of other media in a cross-media campaign and is a true mass medium that allows brands to gain nationwide notoriety within weeks.
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Special advertising formats
Do you want to experience something different than a 30-second spot? Today television can offer many new formats for advertisers willing to embark in creative communication campaigns. Insertion possibilities outside of the classic ad spot are delivering higher ad recall and memorization. Explore the possibilities!
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EU regulation of TV advertising
European television advertising regulations are the best safeguard for one’s brand. Not only do European rules leave many possibilities for advertisers to use television efficiently and creatively but they also act as a safeguard of viewers’ confidence in television advertising and help enhance consumers’ trust in brands.
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Glossary
From GRPs to the split screens to AFP – advertising jargon can be difficult to decipher. Here you will find an overview of the most important terms you might encounter while planning a TV campaign.
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